Rooftop QR Codes Aim to Infiltrate Google Earth



Here’s a circuitous route to free advertising on Google: An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps.

via Rooftop QR Codes Aim to Infiltrate Google Earth.

This is a mashup that combines QR Codes and Google Earth to give companies exposure. It’s also an example of augmented reality to the extent that it is an infiltration of the digital into real life (RL), which reinfiltrates the digital world. Even if there have been one billion downloads of Google Earth, is this still “worth it”?

USA’s Social TV Campaign for “Psych” Scores With Fans


In the taxonomy of “Artifacts and Devices,” this would be known as a “mashup.” It’s using the underlying technologies of more than one social networking site through their published APIs (application programming interfaces). Do you “check in” to TV shows when you are watching? What are the implications of doing so?

USA Network launched a fun new interactive social media mystery game tie-in for its hit TV show Psych.

The game is called #HashTagKiller and it takes place on the Web using Facebook’s Open Graph API. The game launched on Wednesday and will unfold online over the next seven weeks. The game uses video created with the cast specifically for the game, as well as puzzles, clues and Facebook messages between series leads Shawn and Gus.

Users can visit to get started and sign up using Facebook. We had a chance to talk to Jesse Redniss, VP of digital about the campaign, Psych and the state of social TV.

via USA’s Social TV Campaign for “Psych” Scores With Fans.

American Edit – Wikipedia, the free encyclopedia

“Doctor Who on Holiday” is my favorite mashup, a song from this album. I would like to have used this to demonstrate the idea of a mashup in our discussion of the article on sociology and Web 2.0.

American Edit is a mashup album released by Party Ben and Team9 under the shared alias Dean Gray. Its primary basis is the Green Day album American Idiot — the name “Dean Gray” is a spoonerism of “Green Day.” If the name “Dean Gray” had been spelled as “Dean Grey,” it would have been an anagram of Green Day.

via American Edit – Wikipedia, the free encyclopedia.

David Beer and Roger Burrows: Sociology And, of and in Web 2.0

This is one of the readings for Thursday, September 29, in case you are having difficulty accessing the learning management system (GullNet).

This paper introduces the idea of Web 2.0 to a sociological audience as a key example of a process of cultural digitization that is moving faster than our ability to analyse it. It offers a definition, a schematic overview and a typology of the notion as part of a commitment to a renewal of description in sociology. It provides examples of wikis, folksonomies, mashups and social networking sites and, where possible and by way of illustration, examines instances where sociology and sociologists are featured. The paper then identifies three possible agendas for the development of a viable sociology of Web 2.0: the changing relations between the production and consumption of internet content; the mainstreaming of private information posted to the public domain; and, the emergence of a new rhetoric of ‘democratisation’. The paper concludes by discussing some of the ways in which we can engage with these new web applications and go about developing sociological understandings of the new online cultures as they become increasingly significant in the mundane routines of everyday life.
via David Beer and Roger Burrows: Sociology And, of and in Web 2.0.