Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here\’s How It Works | Inc.com


Augmented reality is no longer a fringe curiosity. It’s having real commercial potential.

For $1.19 an hour, you can have more customers than you’ve ever seen in your life

Source: Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here\’s How It Works | Inc.com

An App Promises Mobile Justice to Protestors When Law Enforcement Violates the Law – NationofChange


The Mobile Justice app allows users to take video of public exchanges with police and other citizens, and then automatically uploads to the American Civil Liberties Union, keeping the file from being deleted if the phone is confiscated. Will this help with cases of police violating people’s civil rights?

via An App Promises Mobile Justice to Protestors When Law Enforcement Violates the Law – NationofChange.

Augmented Education


I know that I am supposed to like this product because of its advertising—the simulacra of spontaneous discovery and multicultural cast—but I do anyway.

Here is a wonderful example of subordinating the machine to the use of actual “manipulatives” in a potentially one–to–many relationship with children. Here the machine facilitates action and interaction IRL, “in real life.” I love the simplicity of the hardware, a plastic stand, plastic–housed mirror for the front–facing camera, and plastic manipulatives; and the sophistication of the artificially intelligent classroom.

I can only hope that this would be adopted in classrooms that already have iPads in use. I give you Osmo, “play beyond the screen.”

Starbucks Augmented Reality App Animates Holiday Cups


Here is the latest example of augmented reality, reported on Mashable.com. We considered examples of augmented reality, like the talking newspaper, earlier in the semester.

Vodpod videos no longer available.

Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones.

Starbucks Cup Magic launches for iPhone and Android devices in the U.S. next Tuesday. (In Canada, just the iPhone version will launch.) As demonstrated in the video above, the app works by pointing your phone’s camera at the company’s red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.

Doing so will produce animations involving five characters — an ice skater, a squirrel, a boy and a dog sledding and a fox — on your screen. You can also interact with the characters. For instance, if you tap the boy on the sled he does a somersault. Those who activate all five characters can qualify to win an as-yet-unnamed prize.

The app also includes traditional and social sharing capabilities. You can the send ecards as well as holiday offers from Starbucks, among other things.

The object, says Alexandra Wheeler, vp-global digital marketing for Starbucks, is to “surprise and delight” customers during the holiday season.

Although Starbucks experimented with an AR app years ago in an ad, Wheeler says this is the first major AR push by the company. The effort follows some other recent AR programs from marketers including an app from Nivea featuring Rihanna and an Amazon app that lets you point your phone at objects and then buy them.

Cup Magic, created by Blast Radius, caps off a year of successful mobile implementations by Starbucks. The brand launched a mobile payment app in January that has been used in more than 20 million transactions and a QR code program designed, like Starbucks Cup Magic, to enhance the in-store brand experience.

Starbucks Augmented Reality App Animates Holida…, posted with vodpod

How do we “surprise and delight” customers without smartphones? Is this an example of a growing “digital divide”?