Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here\’s How It Works | Inc.com


Augmented reality is no longer a fringe curiosity. It’s having real commercial potential.

For $1.19 an hour, you can have more customers than you’ve ever seen in your life

Source: Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here\’s How It Works | Inc.com

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Facebook Knew I Was Gay Before My Family Did


This has implications for the privacy of messages shared on Facebook, and should give each of us pause.

When Matt (last name withheld for privacy) logged onto Facebook earlier this week, he was startled by the placement of a seemingly impossible ad on his News Feed: a rainbow-underwear-adorned banner for Rick Clemons (the California-based, self-appointed “Coming Out Coach”) that read, “COMING OUT? NEED HELP?”

Matt (who lives on the East Coast) did need help coming out. But as far as he knew, there was only one other person in the world who knew that but him.

Matt told BuzzFeed FWD in an email:

As many LGBT individuals know, for a time, the most closely held secret we have is our sexuality. Several nights ago, I texted a close and dear friend for advice on revealing such sensitive personal information. The next morning, I woke up to a “sponsored story” on my Facebook page that asked “Coming Out? Need help?” How did Facebook know such a specific ad would apply to my profile?

via Facebook Knew I Was Gay Before My Family Did.

Disney Parks Get Augmented in Times Square


New York City is a spectacle this time of year, and it just got augmented.

Happy Birthday, Mickey Mouse! Walt Disney’s beloved icon turns 83 today and Disney Parks is celebrating at the Disney Store in Times Square with an innovative augmented reality installation.Running through Saturday at the Disney Store on Broadway and 45th Street, the Disney Parks team has implemented a 60-foot digital billboard AR experience.Visitors step on an orb and interact with characters projected on the big screen. Disney tells us that unlike other AR events, many of the character interactions are done live. That means that the characters can respond directly to how guests are moving and reactions from the crowds.

Vodpod videos no longer available.

Starbucks Augmented Reality App Animates Holiday Cups


Here is the latest example of augmented reality, reported on Mashable.com. We considered examples of augmented reality, like the talking newspaper, earlier in the semester.

Vodpod videos no longer available.

Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones.

Starbucks Cup Magic launches for iPhone and Android devices in the U.S. next Tuesday. (In Canada, just the iPhone version will launch.) As demonstrated in the video above, the app works by pointing your phone’s camera at the company’s red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.

Doing so will produce animations involving five characters — an ice skater, a squirrel, a boy and a dog sledding and a fox — on your screen. You can also interact with the characters. For instance, if you tap the boy on the sled he does a somersault. Those who activate all five characters can qualify to win an as-yet-unnamed prize.

The app also includes traditional and social sharing capabilities. You can the send ecards as well as holiday offers from Starbucks, among other things.

The object, says Alexandra Wheeler, vp-global digital marketing for Starbucks, is to “surprise and delight” customers during the holiday season.

Although Starbucks experimented with an AR app years ago in an ad, Wheeler says this is the first major AR push by the company. The effort follows some other recent AR programs from marketers including an app from Nivea featuring Rihanna and an Amazon app that lets you point your phone at objects and then buy them.

Cup Magic, created by Blast Radius, caps off a year of successful mobile implementations by Starbucks. The brand launched a mobile payment app in January that has been used in more than 20 million transactions and a QR code program designed, like Starbucks Cup Magic, to enhance the in-store brand experience.

Starbucks Augmented Reality App Animates Holida…, posted with vodpod

How do we “surprise and delight” customers without smartphones? Is this an example of a growing “digital divide”?

Using Digital Dualism to Sell Cars » Cyborgology


This is the video we saw in class on September 8.

Vodpod videos no longer available.

What do you think? Which is “so sad”? What about research findings that suggest that people’s offline (IRL) connections are enhanced or augmented by those they map online?