Mad Genius Creates Ello, the Elegant Anti-Facebook


This is something to watch.

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Paul Budnitz — exhibiting photographer and filmmaker, artist, designer toy maker, bicycle enthusiast. Add: social media magnate? Paul Budnitz — exhibiting photographer and filmmaker, artist, designer toy maker, bicycle enthusiast. Add: social media magnate? (photo via Paul Budnitz)

Update: Be sure to check out our latest reporting of Ello’s sudden explosion in popularity here.

For tech entrepreneurs and investors, a social network is the great white whale of startups. Successful ones scale hard and fast, generating mountains of precious user data for advertising clients.

Paul Budnitz, an artist and designer toy maker, thinks that kind of marketer exploitation is downright evil, and has organized a supergroup of artists, programmers, and designers to build a safe haven. It’s called Ello, and it’s a social network with a manifesto.

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