Some have said “Social Beat Search.” Neil Gaiman has become a cause célèbre by quipping
“Google can bring you back 100,000 answers, a librarian can bring you back the right one.” This is the basis of crowdsourcing, only Facebook has distilled it to an algorithm.

What I worry is that the algorithm will become diluted from what one’s friends represent with what advertising dollars drive. If that’s true, score another for Disinfotainment, Inc.