Some have said “Social Beat Search.” Neil Gaiman has become a cause célèbre by quipping
“Google can bring you back 100,000 answers, a librarian can bring you back the right one.” This is the basis of crowdsourcing, only Facebook has distilled it to an algorithm.

What I worry is that the algorithm will become diluted from what one’s friends represent with what advertising dollars drive. If that’s true, score another for Disinfotainment, Inc.


Facebook launched Graph Search today, its own version of a private, personalized social search engine. It’s somewhat of a competitor to Google’s “Search Plus Your World” – Google’s more recent take on blending personal data with that of the greater web. Although Facebook CEO Mark Zuckerberg was careful to frame it as not being a web search product, that statement was not entirely accurate. It is web search, after all – it’s search and it’s on the web. It’s just not web search as we know it.

Don’t be mistaken – these two companies, Google and Facebook, are now battling for your private data, and to some extent they’re both betting on personalization as the future of search.

Facebook, as we know, has over 1 billion users, and today noted that it has over 240 billion photos as well, and “more than a trillion connections.” In other words…

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