Google Search is a thoroughly modern tool, having launched in 1997, but a new website is taking Internet users back in time for a vintage twist on the search engine.
Called “Google60,” the site enables visitors to search “Mad Men-style.” It features a 1960s aesthetic, complete with old-school punch cards.
I remember punch cards. We used them when I was an undergraduate. By the time I got to grad school there was one novelty machine behind the Help Desk. But more importantly, the terminal–based computing we did in SPSS resembling Fortran still behaved like punch cards. It was line-based programming and very intolerant of syntax errors. Jobs were submitted to queue and their results were received back.
By contrast, Steampunk offers creativity, whimsy, and even a little romance, just like today’s software environment. It’s hard to see “Mad Men” gaining currency except in contrast to the current era. What do you think?
- Google60 simulates ‘Mad Men’ era punch card web searches, BYOB (engadget.com)
- Google60 makes your web search slower, noisier, and exponentially more amazing (theverge.com)
- Google60: Search the Web Mad Men-Style (gizmodo.com)
- Turn your web browser into Google from the 1960s (geek.com)
- Google-Style Site Lets Users Search ‘Mad Men Style’ Using Old-Fashioned Punch Cards (psfk.com)
- Google60 – Search Mad Men Style (summersolsticemusings.wordpress.com)