This is the “business casual” of serious social network news.
LinkedIn might be the uptight suit of social networks, but it seems it wants some of the casual, after-hours club flair that is Facebook. Witness the news LinkedIn will add notifications, a productivity-undermining feature that lets you know when someone views your profile or “likes” something you’ve shared.
The notifications, which consist of icons and color highlighting in LinkedIn’s navigation bar, ape a very similar feature on Facebook. LinkedIn rolled out the notifications on its website, but says they will soon come to its iPhone, iPad, and Android software.
It seems odd for a workplace social network to deploy such an intentionally distracting feature. “You’ll never miss a comment or update to an engaging discussion about a news article or trending topic on LinkedIn,” the company says of notifications – as though that’s a good thing.