Live-Streaming the Olympics – TechHive Beta Blog

The mouse potato’s view of the London 2012 Olympic Games.

The London 2012 Olympic Games will go down in history for lots of reasons—and not just because of Michael Phelps’ historic swims or the USA women’s gymnastics success. This is the first truly connected Summer Olympics. Never mind the athletes’ entertaining Twitter feeds; the connected center of attention this year is NBC Sports’ ambitious live streaming of all 32 sports and 302 events. While NBC’s streaming coverage doesn’t get a gold medal for reasons both in and out of the broadcaster’s control, the live streaming does go beyond anything viewers ever got to experience before in Olympics coverage.

That’s no exaggeration. By Day 6, NBC says it served up 5.3 million hours of live video from London, more than NBC delivered in total for Beijing four years ago. Viewers are coming in droves: According to NBC’s stats as of Day 6, the network had some 64 million total video streams across all platforms—Web, smartphone, and tablet. That represents a 182 percent increase over Beijing. Of those, some 29 million are to live events, a 343 percent increase over Beijing. The number one stream to date of the first week? 1.5 million streams to the Women’s Gymnastics Team Final on July 31.

via Live-Streaming the Olympics – TechHive Beta Blog. [emphasis added]