Rooftop QR Codes Aim to Infiltrate Google Earth



Here’s a circuitous route to free advertising on Google: An Austin, Texas, firm will install QR codes on rooftops in an attempt to sneak into Google Maps.

via Rooftop QR Codes Aim to Infiltrate Google Earth.

This is a mashup that combines QR Codes and Google Earth to give companies exposure. It’s also an example of augmented reality to the extent that it is an infiltration of the digital into real life (RL), which reinfiltrates the digital world. Even if there have been one billion downloads of Google Earth, is this still “worth it”?